Video Marketing – 3 More Tips To Improve Your YouTube Social Media Impact

In a previous post on how to improve your YouTube Social Media Impact we talked about how YouTube has many of the same powerful features of other social media sites such as Facebook and Twitter. People can follow your business by subscribing to your channel, interact with you by commenting on your videos and your channel, become friends, share your videos with friends, etc. (more…)

Video Marketing – 3 Tips To Improve Your YouTube Social Media Impact

YouTube is not only a free video sharing site or the second top search engine, it also is a social media site like Facebook and Twitter. People can sign up to follow you, comment on your videos, comment on your channel, become your subscribers and friends, share your videos with friends, etc. So when you’re using YouTube in your business, you want to make sure you tap into this use as well.

Here are 3 tips to improve your YouTube social media impact.

Make sure your profile on your channel is complete.

This should be the first step you take BEFORE you post any videos. Write your profile consistent with your other profiles on your other social media sites, such as Linkedin, Twitter and Facebook. Here is what you definitely need to have in your profile:

• A professional photo that looks the same as your other social media sites. You want people to get to know you and what you look like in a professional capacity.

• A well thought out brief description of your business with your marketing message and benefits you offer as well as your free giveaway.

• Your website address.

• Personal details and interests. You may be hesitant to share your personal details and interests but you should share what you feel comfortable sharing. People like to do business with people who they feel are real and who they relate to.

Invite viewers to subscribe to your channel

Within your profile description and information box of each video, invite your viewers to subscribe to your channel. We are so used to being given direction and most respond to that. Give them a great reason to do so. Once they are subscribed, they’ll get notifications every time you post a new video. This is where offering many how to videos becomes powerful and a great way for you to become an expert in your niche.Invite viewers to share your videos on their blogs and with others

Invite viewers to share your videos with others

Again, within your information box of your video, invite your viewers to share your videos with others. Most people know they can do this if you haven’t set the option to keep them from doing it but giving them permission takes away all hesitancy they may feel. It also gives them a gentle reminder.

Of course, make sure you have your contact information on each video (more about that in future posts) so that once your video is shared, the new viewers can find your business and YouTube channel if they are interested in learning more.

Consider giving them a great reason to do so by offering them something of value as a gift for sharing. Have them send you an email if they’ve shared your video to get their gift. That gets them actively emailing you and gets them into your marketing funnel. The more active someone is in connecting with you, the greater chance you can develop a relationship with them.

3 Easy Tips For Better Videos

It’s the little things that will get you.

This will be the first in a series of short little video production tips on how to increase the quality of your production. I title it this way because there is nothing worse than shooting a video and then coming back to edit it only to find a glaring problem with your footage. I’ve had this happen to me on too many occasions and I’m sure it will happen again, but here are some tips to help avoid problems:

Keep Your Lens Clean

Always, always, ALWAYS, check to see if your lens is clean. Carry around several lens cleaning cloths or lens cleaning brushes (Don’t use anything else on your lens, such as paper towels or rough cloth that can scratch it.)

Don’t rely on looking through your viewfinder or screen to determine if your lens needs clean. It is almost impossible to see dirt specks this way. Look at the lens surface. A small speck to your eye will permanently be on the footage and will morph into big ugly and distracting blobs on your program. This problem is magnified when shooting HD. This doesn’t just happen to amateurs. I’ve seen major TV shows that had dirt on a lens.

Adjust White Balance

Most video cameras will adjust white balance automatically. White balance is calibrating your camera’s interpretation of color under varying types of light. Your eye and brain do this for you but a camera needs some help. Automatic white balance is often a compromise. If your camera will do a manual white balance adjustment, that is holding up either a white piece of paper or 18% grey card, fill the frame with it and push the correct button to “force” it to white balance to that, you will often get better colors and appropriate skin tones as a result.

Record The Shot

When you are ready to shoot, make sure you press the record button! I know this sounds silly but I have done this more times than I want to admit and it has happened to almost every videographer I know. You’re so focused on getting the shot just right that sometimes you get tripped up by the smallest of goofs. Some cameras have a very sensitive record button and you may be walking around with it recording and then when you think you’ve pressed record you’ve actually stopped it.

My old Canon GL1 showed a green light when it was recording and the GL2 showed a red light; it took some adjustment to know which was which, especially when I was shooting with both cameras. (Most cameras show a red record light).

Don’t experience the anguish of starting to edit and discovering the camera was never even turned on!

If you would like to make residual income selling your own videos, sign up for your FREE How To Sell Your Videos Starter Kit at HowToSellYourVideos.com. And if you are interested in producing videos for sale, consider investing in the DVD, My Secrets Of Producing Successful Special Interest Videos.